Polaroid Swing, a new iOS app for creating animated photos, on Tuesday debuted at the App Store. The app has ties both to instant photography pioneer Polaroid and Twitter founder Biz Stone.
Polaroid Swing lets a “phonetog” capture 1-second videos posing as images that become animated when a phone is tilted, or when they’re swiped or tapped.
An Android version is coming soon.
Since the invention of photography, its essence has been “the moment” — a point in time that’s poignant, revealing or memorable. By creating images at 60-frames-a-second, Polaroid extends the idea of the moment, Rise explained.
“My whole life as a photographer has been trying to perfect that 250th of a second to capture a moment. Now I have 60 chances to do that,” he said. “We’re expanding what it means to hit a button and save a moment. We’re evolving what that means.”