Most people looking for a new job — at least if they currently have one — use their personal email to correspond with a prospective employer. They don’t tell the people they work with they’re being recruited. They slip on a suit jacket for the interview after leaving the office building. In other words, they carry out the process in secret.
Or so they think. A startup that tracks an individual’s job search activity in their public social media accounts is quietly — and some would say creepily — calculating a score it says helps represent how likely each one is to be looking for a job.
The startup, Joberate, scrapes publicly available data from millions of individuals’ online social media accounts, or buys it from other parties, to assign what it calls a “J-Score” that estimates their level of job search activity, likening it to a FICO score. If the person starts following company accounts on Twitter, clicks through to articles about resume writing or career-related content in their Facebook feed, or begins making a bunch of professional connections on LinkedIn, their score goes up. Joberate then shares these scores with clients — typically to help employers keep tabs on talented outsiders or see how engaged their own workers are in their jobs.