YouTube’s smart TV views have doubled since 2015.
YouTube has revamped the services it offers on its standalone smart TV app to better accommodate users watching on devices like Apple TV and Roku.
The Google-owned web video site today released its new smart TV app with a simpler, more streamlined interface to help viewers more quickly find the videos they love to watch on the Tube.
“We are investing to deliver a lean back experience through recommendations,” the company told Fortune via email. “This will be available today in the YouTube app in smart TVs, game consoles, and streaming boxes in the US, but we plan to roll out to more countries in the future.”
The company points out more than half of the 18-to-49-year-old users it recently surveyed in the U.S. said they have watched YouTube videos on their televisions. And since 2015, Tube viewers have doubled the amount of time they spend watching videos on the app.