As casual gamers move to mobile, Facebook eyes the hardcore crowd

Blake Soberanis

In May, Facebook announced it would release a downloadable desktop app for games—a new competitor for PC gaming platforms like Steam. And last week, Facebook said it was teaming up with Unity, a popular game development system, to make it easy for Unity developers to release games to the new platform.

If Facebook is looking to expand into the more hardcore PC gaming market while staying relevant on the web, Unity makes sense. The system’s major selling point is that a developer can use it to make one game and distribute it to multiple platforms, including PCs, Macs, consoles, mobile devices–and the web browser as well.

Upon the launch of its new app, Facebook may very well focus on casual games, but the Unity partnership indicates that larger, more traditional PC games could be on the menu as well. Games made with Unity range from simple to highly complex, and many—such as the Kerbal Space Program—have been big hits on Steam, which is the most prominent platform for PC gaming.

As casual gamers move to mobile, Facebook eyes the hardcore crowd