Instagram’s Stories Inspired by Snapchat

2016.08.07 04

Everyone has a story to tell, and Instagram on Tuesday announced Stories, a new way for users to tell theirs.

Stories allows Instagram users to string together images and videos for a dynamic slide show presentation that can be shared with friends or the entire Instagram community.

Rather than sharing pictures and videos individually with others on the platform, a user can choose to share them through a story. Someone following the story simply taps the new story icon on the Instagram interface to see the latest addition or to watch it from beginning to end.

Story content can be enhanced with a number of text and drawing tools. The content is ephemeral: It disappears in 24 hours unless a user chooses to preserve it.

Stories from people a user follows appear in a bar across the top of the app’s feed screen. When there’s something new to see, a colorful ring appears around the person’s profile photo.

For Snapchat users, Stories no doubt seems familiar.

“It has the same name as Snapchat’s stories, and it seems to be a direct copying of what someone else has done,” noted Jan Dawson, chief analyst at Jackdaw Research.

Stories meets a need for Instagram users, said Jackdaw’s Dawson.

“If you spend a day doing something, you may have a bunch of pictures you want to share, but you don’t want to ‘overgram.’ So you only post one or two pictures and you feel sad you didn’t post more,” he told TechNewsWorld.

“This allows you to post a bunch of material with people without crunching up their feed,” Dawson added.

Instagram’s Stories Inspired by Snapchat