Twitter on Tuesday announced it has opened up the application process for verified account status, which previously was reserved for celebrities and other high-profile users. Any user may now file an online application to have an account verified.
Twitter account verification, denoted by a blue badge icon, flags individuals and organizations as authentic, the company explained.
An account may be verified if it is determined to be of public interest, Twitter noted. Examples include accounts maintained by public figures and organizations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key areas of interest.
“We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification,” explained Tina Bhatnagar, Twitter’s vice president of user services. “We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”