Google: Dare to Daydream

2016.06.21 02

Quietly, Google has been conquering the VR industry.

While most of the press has gone to the high-end headsets, such as the Rift and PS VR, Cardboard has become the world’s most successful VR platform.

Cardboard app downloads have surpassed the 50 million mark, Clay Bavor, head of VR at Google, said during Google’s I/O 2016 developers conference last month.

Those numbers are telling. Ultimately, Google has been looking to solve one of VR’s most fundamental problems, suggested Abi Mandelbaum, CEO of YouVisit.

“While high-end developers like Oculus and HTC have worked to create headsets that provide highly immersive experiences, these pieces of hardware are very much unavailable to the general population due to their price tag and additional computer power needed to support them,” he told TechNewsWorld.

As a result of its approximately $30-tall barrier to entry, Google’s Cardboard platform has been a free-for-all to some degree, and its VR experiences are among the most basic of those on the market.

While hopes were high for a standalone headset to follow Cardboard, Google decided to make VR native to the phone, noted Marxent CTO Barry Besecker.

Google is “betting that mobile will be the key to VR proliferation, vs. desktop or console-based hardware like Oculus,” he told TechNewsWorld.

Google: Dare to Daydream